Luxury sports car on the road to Las Vegas at golden hour
Season 01 · Nov 2026
An Osprey Collective Production — in collaboration with LA Magazine

Road to
F1 Vegas

The ultimate creator journey to Formula 1 Las Vegas.

A multi-day content series following an exclusive group of creators, athletes, and luxury brands from Los Angeles to the starting grid.

7
Pit Stops LA → Vegas
10
Special Guests
50M
Combined Reach
10 Days
Build Up
LA → VEGASFORMULA 1LUXURY LIFESTYLECONTENT SERIESCREATOR JOURNEYBRAND CAMPAIGNNOV 2026LA → VEGASFORMULA 1LUXURY LIFESTYLECONTENT SERIESCREATOR JOURNEYBRAND CAMPAIGNNOV 2026LA → VEGASFORMULA 1LUXURY LIFESTYLECONTENT SERIESCREATOR JOURNEYBRAND CAMPAIGNNOV 2026LA → VEGASFORMULA 1LUXURY LIFESTYLECONTENT SERIESCREATOR JOURNEYBRAND CAMPAIGNNOV 2026
01About

More than a
road trip.

An exclusive group of creators, athletes, founders, media personalities, and luxury brands on a cinematic journey to one of the world's biggest sporting events.

Every destination becomes premium content — distributed across social media, digital publications, podcasts, livestreams, and broadcast partners. Not just an event page, but a multi-day brand campaign and experiential marketing platform.

Luxury HotelsRestaurantsExperiencesFashionEntertainmentWellnessNightlifeBrand ActivationsLocal CultureF1 Lifestyle
02The Route

Los Angeles
→ Las Vegas

Six pit stops. Ten-day build up. One unforgettable run culminating at the Finish Line — Formula 1 weekend on the Strip.

MalibuBeverly HillsRoute 66Ghost TownBakerSeven Magic MountainsFormula 1 Las Vegas
STOP PIT 0101 / 07
The Starting Grid

Malibu

Sponsored by TBC

Coastal kickoff. Cliffside villas, ocean views, editorial styling.

HotelRestaurantExperienceActivation
03Content Series

Ten
Episodes.

The Road Begins
EP 0118:24

The Road Begins

Luxury Hotels
EP 0212:07

Luxury Hotels

Best Hidden Stops
EP 0315:32

Best Hidden Stops

Behind the Scenes
EP 0409:41

Behind the Scenes

Creator Challenges
EP 0514:18

Creator Challenges

Fashion Before F1
EP 0611:05

Fashion Before F1

Women in Motorsports
EP 0722:16

Women in Motorsports

Vegas After Dark
EP 0819:48

Vegas After Dark

Race Weekend
EP 0926:33

Race Weekend

Final Lap
EP 1020:12

Final Lap

04Featured Talent

The
Roster.

Host, driver, reporter, and editorial partner. The on-camera team driving Road to F1 Vegas.

Madison Brodsky
TALENT 01

Madison Brodsky

Host
Bio·Reel·Socials
Chris G
TALENT 02

Chris G

Los Angeles Magazine
Bio·Reel·Socials
05Brand Experiences

Signature
Activations.

Immersive experiential moments designed for content, distribution, and cultural impact. Each activation becomes a story worth telling — and worth sharing.

01

Hotel Takeovers

Full-floor creator suites, styled and content-ready.

02

Restaurant Features

Tasting menus with acclaimed chefs and mixologists.

03

Spa & Wellness

Recovery, cryo, cold plunge, breathwork in the desert.

04

Fashion Styling

On-location editorial styling with brand partners.

05

Product Launches

Debut moments captured for national distribution.

06

VIP Race Weekend

Paddock Club, grid walks, pit lane hospitality.

06Partnership Tiers

Join the Journey.

Premium partnership packages designed for brands that want to be part of the story — not just adjacent to it.

Foundation

Destination

$5,000
  • Brand featured at one stop
  • Dedicated social coverage
  • On-camera interviews
  • Editorial photography
  • Reels package
  • Newsletter inclusion
  • LA Magazine + CBS editorial mention
Inquire
Signature

Experience

$10,000
  • Custom on-location activation
  • Creator participation
  • Dedicated video feature
  • Product placement
  • Cross-platform posts
  • Newsletter inclusion
  • LA Magazine + CBS editorial mention
Inquire
MOST POPULAR
Journey

Official Road

$20,000
  • Exclusive branding throughout
  • Featured across all content
  • Interview opportunities
  • Full social campaign
  • Newsletter inclusion
  • LA Magazine + CBS editorial mention
Inquire
Title

Presenting

$50,000+
  • Naming rights
  • Exclusive category branding
  • National media integration
  • Premium content series
  • Custom creator campaign
  • Newsletter inclusion
  • LA Magazine + CBS editorial mention
Inquire
07Deliverables

What partners
walk away with.

01Editorial Photography
02Instagram Reels
03TikTok
04Instagram Stories
05Influencer Collabs
08Media Partners
USA TODAYCBSSPORTS ILLUSTRATEDFOXYOUTUBEINSTAGRAMTIKTOKSPOTIFYAPPLE PODCASTSCOMPLEXGQROLLING STONEUSA TODAYCBSSPORTS ILLUSTRATEDFOXYOUTUBEINSTAGRAMTIKTOKSPOTIFYAPPLE PODCASTSCOMPLEXGQROLLING STONE